WATER IN CALIFORNIA
A STORY ABOUT ENTREPRENEURS
“I was thirsty and you gave me nothing to drink,” they chorused as one. “But GOD never intended southern California to be anything but desert,” replied Peter. So the thirsty but technology savvy Californians set out from their desert to consume the Pacific. They followed a true leader – Walt – who had all sorts of concepts for desalination. He had many willing helpers to follow his bidding. And, he was totally focused on his vision.
Now Clive, a younger guy regarded by many as a novice, did not march within the crowd. He convinced some others on a different path. They purchased the mining rights for waterborne salt along the entire coastline. None could extract salt from the ocean without paying a fee to them…unless it was extracted by natural means. Walt had no interest in natural remedies, or compromise. None!
Who was the entrepreneur? Where was the true innovator?
Ron was a wise man who travelled from the East. He was amazed that in all the cheerleading, nobody mentioned conserving the fresh water delivered from the skies. None was interested in recycling either. “This is not some space station and we aren’t astronauts!” they yelled in outrage. The followers of Walt and those of Clive were entrenched in paths that would never meet. Both groups needed visible success and above all, they thirsted for the taste of the power it would bring.
Wisdom involves prudent adaptation. So Ron acquired some huge barges. Onto those platforms, he located Walt’s best built results, convincing Walt that everyone would now be able to view his accomplishments as they plied up and down the coast. Almost a tourist event! Next he explained to Clive just how much the people of southern California and beyond, just loved plenty of salt in their food. And Clive could taste the market popularity…if only Ron could deliver enough salt. So the people of southern California were well served, they were ecstatic. Walt and Clive were heroes, lauded everywhere by the talking heads. There was plenty of water to drink, lots of salt in the food…and a growing thirst for more of both. Ron was especially happy as he had served the community that mattered most to him.
And the regulators up Sacramento way took their taxes from all.
29 November 2008
‘amo ut invenio’